I turn messy commercial problems into clear decisions and shipped outcomes.
I work across finance, operations, and product to find the real constraints, quantify trade-offs, and execute.
Positioning
I’m a commercial operator who works best in ambiguity.
I’m typically brought in when the problem isn’t clean, the constraints are real, and decisions need to hold up under scrutiny. My role is to break complex situations into solvable segments, surface what actually matters, and help teams move forward with clarity.
I don’t optimise for optics. I optimise for outcomes.
What I’m known for
- Breaking down complex commercial and operational problems (clarity first)
- Translating strategy into executable plans (shipping, not theatre)
- Building decision confidence with imperfect information
- Aligning financial reality with operational execution
- Acting as a trusted thinking partner to founders and executives
How my work shows up
The work takes different forms depending on context, but the throughline stays the same.
- Advisory and retainer work with founders and executives
- Short-term, high-impact problem-solving engagements
- Fractional or interim roles during periods of transition
Choose your path
Work with me
Advisory, project, and fractional work focused on complex commercial, operational, and transformation problems.
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A detailed view of my experience, projects delivered, and results achieved across startups, scale-ups, and complex environments.
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